Albert Ellis Institute
A Rational Approach to Branding
The Albert Ellis Institute, founded by Albert Ellis on the principles of his Rational Emotive Behavior Therapy was going through an identity crisis.
How does a company continue on without its leader?
Brand the institution, not the man.
It was time for the Albert Ellis Institute to move forward and brand itself while drawing on the history and heritage of its founder. The approach of the 50th Anniversary of the Institute was the perfect time to not only celebrate but also communicate “Celebrating Over 50 years of Excellence”
meaningful and measurable.” Robert O’Connell